Operational Enablement Strategy
- Establishing strategies for enablement teams that create a clear model on how to drive GTM impact
- Creating intuitive experiences for teams by aligning engagement and learning content with the engagement motions & CRM process
- Establishing quantifiable and qualitative metrics that assess individual performance
Customer Engagement Framework
- Creating customer-centric engagement framework that aligns to moments that matter and connecting with emotion
- Defining the key motions that drive success for each GTM role (the playbook)
- Identifying a GTM taxonomy, asset standards and content development strategy that establishes consistency and clarity for the creators and users
Role-Based Effectiveness
- Diagnosing the current situation through individual role and leadership interviews
- Defining of the GTM roles and hiring the right people
- Developing role-based enablement journey based on a identified rubrics
- Understanding and relating to different areas of the business and their role in enablement
GTM Training & Enablement Programs
- Architecting and executing time-based programs (RKO, QBR’s podcasts, etc.) that drive GTM alignment and role-based development
- Develop and implement ever-boarding curriculum and delivery approach
- Incorporate ongoing virtual or face-to-face programs that create role-based community support and foster best practices
